The success of Filippo Berio Olive Oil stems from the dedication of just one man, who set out in 1835 to shape his future and follow his dream.
His story and success are now part of olive oil history:
the story begins
Filippo Berio was born on the December 8th 1829, in the Ligurian town of Oneglia not far from Genoa.
A young Filippo Berio moves with his family to Lucca, a province of Tuscany famous for its olive oils. It is here among the rolling hills, that he is inspired to pursue his passion and become an olive oil craftsman.
a passion for olive oil
a national success
Over the years Filippo worked hard to perfect his craft: he chose the finest olives and pressed them with care and attention into pure and delicious oil. Season after season, his reputation grew until his olive oils received national success: sold and distributed throughout Italy.
Olive oil connoisseur
Filippo's famous olive oils and high quality standards soon earned him important recognition as one of Italy's premier olive oil connoisseurs and producers.
the official brand
After over 15 years of olive oil expertise, the Filippo Berio brand is finally registered. The first official record of sale takes place in Filippo's hometown of Lucca, Italy.
In the 1870's Filippo begins exporting his olive oils to North America, securing orders with Italian importers, hoteliers, restaurant owners and retailers keen on offering customers and clients an authentic taste of Italy.
a new frontier
Filippo receives his first award for his high quality olive oils at the Exposition Universelle de Lyon, and then again in 1878 at the Exposition de Paris.
Awards & Recognition
World's Colombian Exposition
Filippo Berio's olive oil receives yet another award at the Colombian Exposition in Chicago, USA.
the end of an era
A year later, Filippo Berio passes away at the age of 64, leaving his legacy to his daughter Albertina and his business partner Giovanni Silvestrini.
the name lives on
Two years after his death, the Filippo Berio trademark is registered in the United States. In the early 1900's, Filippo Berio Olive Oils becomes Italy's number one export brand thanks to continuous sales, awards and recognition for its exceptional quality and flavour.
Albertina Berio and Giovanni Silvestrini join forces with other prominent olive oil and wine producers to form a cooperative association named SALOV.
the grand opening
To respond to ongoing demand SALOV opens a fully equipped olive oil refinery in Viareggio, Italy.
SALOV interrupts all olive oil production activities.
Later in the 1950's, production resumes with the introduction of more modern olive growing techniques.
world war II
After the war the Filippo Berio brand name continues to grow and garner success across the globe, thanks in part to numerous studies proving the health benefits of olive oil.
To meet growing demands and market needs in North America, SALOV opens a new subsidiary in New Jersey, USA.
Salov north america
Filippo berio UK
A little over 12 years later, SALOV opens the Filippo Berio UK subsidiary in London, England.
A new plant
Salov moves its production facility to Massarosa, Italy just a short distance from Filippo Berio's hometown of Lucca. The new plant is equipped with sophisticated modern equipment used to uphold strict production and quality controls.
Filippo Berio branches out
In 2011, Filippo Berio establishes a new subsidiary office in Singapore.
New brand look
The historic Filippo Berio logo gets a makeover: the worker bee which for years distinguished every bottle is replaced with the face of Filippo Berio himself.
Later in the year, a new representative office is opened in Moscow, Russia.
Today and tomorrow
As the keepers of his legacy, SALOV continues to honour Filippo Berio's passion, artistry and commitment to excellence today, tomorrow and for years to come.