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To provide a unique brand experience for our consumers and to do something different to develop our already well established brand awareness, we have tested a new advertising channel: a Filippo Berio branded London taxi all around the city.
The London Taxi is an iconic site on the Capital’s streets so we couldn’t resist the opportunity to “wrap” this traditional black cab in the famous green and gold of The World’s Finest Olive Oil!
What better platform for a brand?
But that’s not enough: get in and there is a “QR code” providing customers with a direct link to exciting recipe ideas and Filippo Berio information via their smartphone.
To put it simply: Londoners love both Filippo Berio and their taxis!