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Filippo Berio Gets a Makeover

The historic Filippo Berio logo gets a makeover: the worker bee which for years distinguished every bottle is replaced with the face of Filippo Berio himself.

In addition, the new logo now features a gold band making it easier to read the label and recognize our product line (especially the Extra Virgin Olive Oil label). We’ve also added an important message – ‘Since 1867’ – to emphasise just how long our famous olive oils have been a favourite of home cooks around the globe.


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