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Great news for consumers in the Netherlands: Filippo Berio’s famous olive oils are now available for purchase at Albert Heijn supermarkets throughout the country.
As of today, Filippo Berio Extra Virgin Olive Oil, Delicato and classic Olive Oil can be found in all 800 Albert Heijn locations. By the end of 2015, consumers can also expect to find other popular products on the shelf, such as Filippo Berio Fruttato and Organic Extra Virgin Olive Oils, as well as convenient 1L PET bottle formats for extra virgin and classic olive oils.
The new market launch is the result of a successful collaboration with Pietercil, a local distributor with extensive experience in the promotion and distribution of imported Italian brands in the Netherlands.
Filippo Berio will support the launch with marketing activities designed to educate consumers on the different olive oils –as well as the proper uses and pairing methods– in order to position the brand as a quality product and fundamental ingredient to a healthy lifestyle.