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It’s official: Filippo Berio Olive Oils are now available at 228 Carrefour Hypermarkets throughout France!
The innovative range is made up of three products, including classic and BIO extra virgin olive oils, all available in the convenient PET bottle.
The new launch has proven to be a match made in heaven as French consumers are very attentive to “green” issues and favour recyclable product packaging. Filippo Berio was in fact the first Italian olive oil producer to introduce the PET container to its product line in order to ensure long-lasting quality and eco-friendly consumption.
The launch has been promoted through a direct mail marketing campaign in which store managers received a gift box containing a product sample and a brochure to help introduce the brand.