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BeautifulNewShapeok
07.06.2011
A beautiful new shape for Filippo Berio
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You may have noticed a sleek new presence on your supermarket shelves?
After 140 years, Filippo Berio has lovingly redesigned its iconic olive oil bottle and label designs.
Following worldwide research, the redesign has been carried out to improve the visibility and usability of the bottle, while retaining all the authentic Italian features our customers know and love.

The new embossed Filippo Berio bottle is tapered at the top and is taller and sleeker than the old design – making it easier to hold during pouring and drizzling.

In addition, the new label is now less busy, improving the clarity of the wording, and it now features “How to Use” information regarding which oils are best for different cooking needs.

Everyone who’s seen it so far agrees that, although the changes are subtle and sensitive, the new design is simply stunning. Worth waiting 140 years for!

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